10 Tips to Double Your Online Store Sales

True Classics has grown its e-commerce brand to $250 million in 4 years. In this newsletter, we are going to break down the tactics they used so you can apply them to your store or website.

Let's dive in and uncover ten action items that can help supercharge your e-commerce success.

1. Hit Hard On Pain Points

True Classics understands that creativity is not just about aesthetics; it's about truly comprehending your customers. Instead of relying solely on demographics, lifestyle, and interests photography; their creatives tap into the desires and pain points of their customer segments. The key is to let the creatives do the targeting for you.

2. Use Category Pages as Landing Pages

Transform your category pages into effective landing pages. Highlight key benefits prominently at the top of these pages so prospects learn about your USPs right off the bat.

3. Turn Product Pages Into Sales Pages

Treat your product pages like sales pages designed to drive conversions. Provide essential product details, product options, social proof or reviews, emphasize benefits, etc. Remove friction from the buying process.

4. Increase AOV Through In-cart Upsell

Implement smart in-cart upselling strategies. Add urgency to the mix for a seamless upsell process, and make sure to use a slashed price so customers know they are getting a discount for taking action now.

5. Further Increase AOV By Promoting Bundles

Create bundles based on customer shopping habits, and make sure to show the bundles first to customers on your category page.

6. Optimize Mobile Shopping Experience

80% of your customers will be on mobile. Ensure your online store is mobile-friendly. Mobile shopping is on the rise, and a seamless mobile experience can significantly impact your conversion rates.

7. Leverage User-Generated Content (UGC)

User-generated content is 35% more memorable than content from professional marketers. A massive 79% of people say UGC highly impacts their purchasing decisions.

Encourage customers to share their experiences through reviews, photos, and videos. UGC builds trust and credibility, driving more sales. True Classics adds these to every product page.

8. Provide FREE Shipping

Free shipping drives up sales and builds customer loyalty. Moreover, when customers have had a positive experience with free shipping, they are more likely to return to make future purchases from that same business. In fact, studies show that offering free shipping can increase repeat business by up to 45%.

9. Provide Personalization

Personalization gives customers full control of the buying process and can have a big impact on your conversion rates and brand loyalty. Allow customers to personalize their accounts, orders, products and more to ensure they stay loyal and come back for more.

10. Some Form Of Urgency and Scarcity

Urgency and scarcity are the secret ingredients to driving up purchases. Make sure you offer limited-time discounts, mention there are few pieces remaining and even mark products as sold out. This encourages customers to take faster action.

Remember, success in e-commerce requires ongoing dedication and adaptability. By implementing these action items and continually refining your approach, you can supercharge your online store's growth.