Mastering the Art of Viral Content

In the ever-evolving landscape of digital media, viral videos have emerged as a powerhouse for engaging audiences and propelling brand growth. From small startups to established corporations, businesses are leveraging the power of video to captivate, inspire, and convert viewers like never before.

Step 1: Follow a Structure That Works

#1 Engagement Posts: The Heartbeat of Viral Content

Engagement-focused videos are the heartbeat of viral content, weaving storytelling and humor to create a relatable and shareable experience. These videos often tap into universal emotions, drawing viewers into narratives that resonate deeply. Whether it's a heartwarming story of human kindness or a hilarious take on everyday mishaps, engagement posts forge a connection with the audience. They inspire laughter, tears, and the irresistible urge to hit that "share" button.

#2 Sales Conversion Posts: Guiding Viewers Down the Funnel

In contrast, sales conversion videos are strategic, often using compelling narratives to guide viewers from casual interest to actual purchase. These videos present a problem and then, like a guiding light, introduce the product or service as the solution. Through a well-crafted storyline, they build anticipation and curiosity, leading the audience down the sales funnel. The key here is to seamlessly weave persuasive messaging into an engaging plotline.

#3 Authority Building Posts: Establishing Credibility and Trust

Authority-building videos, on the other hand, are designed to establish credibility and trust, positioning the creator or brand as a thought leader in their niche. These videos provide valuable insights, expert opinions, and in-depth analyses. They empower viewers with knowledge and foster trust, encouraging them to return for more wisdom and guidance. Authority-building posts are the pillars upon which lasting reputations are built.

Step 2: Craft a Great Hook

The art of viral video creation lies in its beginning - a hook that instantly grabs attention. The promise of value and the delivery of a solution keep the audience engaged and eager for more. These videos are like a thrilling rollercoaster ride, with an exhilarating start, a captivating middle, and a satisfying conclusion. Crafting a compelling narrative arc ensures that viewers stay riveted from the first frame to the last.

Here is a list of hooks you can use:

•  F*ck it (Example: F*ck it, here are my secrets on how I went from 1k to 10k in 3 months.)

• Three (hack/tip/trick) (Example: Here’s 3 hacks to go lose weight fast.)

• Imagine if you could: (Example: Imagine if you could make money while traveling)

• This is why your (action) isn’t working: (This is why your TikTok strategy isn’t working)

• Here are 3 signs you should: (Example: Here are 3 signs you should change your life)

• Why doesn’t anyone talk about this? (Example: Why doesn’t anyone talk about this? Paid ads don’t work anymore)

• This one mistake could be costing you (Example: This one mistake could be costing you a million dollars).

• Exposing my secret (Example: Exposing my secret to recording a months worth of content in 1 day)

• How to (solution) in (time frame) (Example: How to get 100k followers in 2 Months)

• Here are 3 quick ways (Example: Here are 3 quick ways to get (solution))

• Things that feel illegal to know (Example: 3 Websites that feel illegal to know)

• Do you still believe this myth? (Example: Do you still believe this (industry) myth?)

• This hack will save you hours (Example: This hack will save you hours of studying for your exam.)

• Is it just me, or… (Example: Is it just me, or is instagram dying.)

• These 3 books changed my life (Example: The Power of Letting Go, Extreme Ownership, The Alchemist.)

• Don’t hate me (Example: Don’t hate me but a calorie deficit is the only reason to shed weight.)

• Life Hack I wish I knew earlier (Example: Life Hack I wish I knew earlier: Doing exercise boosts your overall energy levels.)

• I wish I knew earlier (Example: 3 things about dropshipping I wish I knew earlier.)

• This will change the way you use (Example: This will change the way you use TikTok.)

• If there’s one thing you’ll never catch me doing (Example: If there’s one thing you’ll never catch me doing, it’s this: I will never take advantage of my clients.)

• I tried every (blank) so you don’t have to (Example: I tried every workout split so you don’t have to.)

• Why 99% of (audience) won’t … (Example: Why 99% of marketers won’t make content consistently)

• If you’re not getting (Example: If you're not getting results on TikTok then you need to improve your hook.)

• Everything you knew is WRONG! (Example: Everything you knew about the Titanic is wrong! It was a mass assassination.)

• This video is for (Example: This video is for people in an abusive relationship.)

• I don’t know who needs to hear this (Example: I don’t know who needs to hear this, but you're doing a great job!)

• If you’ve ever ___, watch this! (Example: If you’ve ever wanted to be a millionaire, watch this!)

• Breaking news! (Example: Breaking news! You can have the life you dream with!)

• This is going to be controversial (Example: This is going to be controversial, but the Keto diet is not the ultimate diet.)

• Watch til the end (Example: Watch til the end if you want to know how I got 1K followers in 2 days!)

• You’ll never believe it (Example: You’ll never believe it... I went from this... to that!)

• 5 things to avoid (Example: 5 things to avoid if you want to have more organic followers.)

• Steal my strategy/technique (Example: Steal my instagram strategy to get 30k followers in one month.)

• Wait wait wait...(Example: Wait wait wait... have you tried this product?)

• 3 mistakes (Example: 3 mistakes every entrepreneur makes)

Step 3: Psychology and Techniques

Color psychology and shooting techniques play a pivotal role in video creation, influencing viewer emotions and engagement through visual storytelling. The choice of colors can evoke specific feelings – red for excitement, blue for trust, and green for relaxation and connection. Additionally, techniques like storytelling through camera movement, framing, and pacing can enhance the emotional impact of a video. Example when we made our CEO wear a red tshirt in our ads, our click through rates improved by 30%.

You can use these colors in your fonts, editing frames, clothing and so much more.

Step 4: Equipment and Production Tips

Selecting the right equipment is crucial in video production, balancing between budget constraints and the need for quality visuals and sound. While professional cameras and microphones are ideal, smartphone cameras can deliver remarkable results when used skillfully. Lighting, both natural and artificial, can make or break the visual appeal of a video. Investing in good lighting equipment or shooting during the golden hour can elevate the production quality.

Step 5: Effective Calls to Action

A compelling call to action is the final, critical step in a viral video, guiding viewers towards a desired response, be it subscribing, purchasing, or exploring more. Crafting an effective CTA involves clarity, relevance, and a sense of urgency. Phrases like "Subscribe now for weekly updates" or "Limited-time offer – Buy today!" are designed to prompt immediate action.

My personal favourite call to action is comment below for a link to a resources, this 10x your the engagement on your posts which then send the algorithm a signal to show your content to more and more people.

In the dynamic world of digital marketing, viral videos stand as a testament to the power of storytelling, creativity, and emotional connection. By mastering the art of video creation and understanding the psychology behind it, businesses can harness this formidable tool to captivate audiences, drive conversions, and build enduring brand loyalty. It also give brands leverage to reach a whole new audience without spending big bucks on advertising.

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