How True Classics scaled to $250M in just 4 years.
A remarkable partnership that will inspire to sign more co-branded deals today.
Rebranding can be a potent marketing tool. It offers brands a chance to reinvent themselves, pivot in a new direction, and find fresh ways to stand out. However, not all rebrands succeed.
If you're only thinking about Black Friday and Chrismas as your peak sales period, think again. Q5 is a new trend that brands are using to ramp up their sales and overachieve their yearly targets.
In a world brimming with creams, fragrances, and powders, an unexpected hero has emerged in the beauty industry - a filtered shower head.
Originating in China and booming during the pandemic, it's making waves in the West too. Let's dive into this phenomenon and see how e-commerce brands are weaving it into their marketing strategy.
If you've spent any time on YouTube, you're probably familiar with the dramatic thumbnails that dominate the platform, but what you're about to read here will challenge your marketing know how.
Rejection marketing, once seen as counterintuitive, is now proving to be a potent tool in creating viral sensations, and this is how Cedrid Grolet used this tactic to go viral.
The unveiling of a new Apple product is not just an event; it's a global phenomenon that captivates audiences, ignites conversations, and sets new standards in the world of marketing.
Discover how Mattel's ingenious brand partnerships and movie promotions turned Barbie into a global sensation. Read on to uncover the secrets behind Barbie's runaway success.
The Girl Scouts organization has become synonymous with delicious cookies, and their annual cookie sales have turned into a remarkable fundraising machine.
A significant part of their success is their unique SEO strategy, which has propelled the company to the top of search engine results and driven unprecedented growth.
